Have you ever wondered how new controllers are made? What kind of arduous design process do developers have to go through to come up with the perfect design? How do they balance a perfect mesh of form and function? Well, if the video below is to be believed, it may be easier than you think.

Ah, true love. To take home a RIDE controller of your very own to love and squeeze and call George, you can hit your local game retailer on November 17th and pick it up in Xbox 360, PlayStation 3 or Wii flavors.

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